Riposte X adidas

adidas and Equal Playing Fields - Festival of Football, Lyon

Over 4 days in July 2019, the charity Equal Playing Fields and adidas brought together 3,500 women and girls from all over the world at the Festival of Football to play football, share skills and make connections.

Riposte supported adidas by capturing & creating content from the festival that was then shared on the adidas women's social platforms. We commissioned photographer Flora Maclean to shoot all of the action throughout the festival and our team created content in real-time as the festival activities rolled out.

As part of the festival programme Riposte designed and produced creative workshops such as screen printing, digital storytelling with the Digi Fairy and kit customisation with Priya Ahluwalia. These workshops were open to all festival attendees and ran throughout the festival.

Each workshop was conceived with feedback from festival attendees in mind. Ahead of the festival, we hosted a Slack conversation with women from across the world to find out what their specific needs were and addressed them through the workshop programming.

To close the festival Riposte curated and produced an adidas TLKS panel with Priya Ahluwalia, Abi Nolan from Supply Yoga, French singer Jain and Fadumo of She Is Offside.